How to plan user survey?

Conducting survey can be a big challange if it is not planned and well defined methodlogy is followed.There are many ways to collect data from the users, which can be used for research and come up with better ways to make good products and value add to the services.

Some common methods are with the average costs

Method	Cost ($)
Focus group	2000-3000
User interviews	50 per user

The methodology that we can follow are illustrated in the below table.



 

Survey Methodology to use

Major steps	Tasks
Design Methodology	Goal clarification
	Overall study design
Determine feasibility	Infrastructure analysis
Develop instruments	Cover letter design
	Pre-notification design
	Questionnaire design
	Gentle reminder design
Select sample	Selecting the sample
Conduct pilot test	Sending pre-notification
	Conduct pilot test
Revise instruments	Revise questionnaire
Conduct research	Send Questionnaire
	Attempts to get non-respondents
	Collecting responses
Analyze Data	Editing the data and coding open-ended questions
	Analyzing the data
Report preparation	Preparing the report
Report presentation	Sending the report
	Walkthrough of the report

I hope the above table will help you to scope the work and plan a good survey.