1. Preparation & Planning phase
This phase is one of the most important in all the phases as it will lead to the decision the selection of the participants,Location for conducting the focus groups,supplementary preparation for tea,coffee breaks,introduction of the focus groups, questions to ask etc.
2. Preparing Questions
The structure of the questions should be from easy first & a little tough later.Avoid framing questions which are difficult to answer for the participants or makes them uncomfortable.A ground research on the participants background - cultural,educational,religion,work will help a long way in framing comfortable & productive answers from the participants.
3. Introduction to participants
Make a short one page introduction note & distribute among the Focus group participants.This note may include the following sections
- Welcome note: We welcome you for the session to discuss the important/higher end features that should be made available to Travel portal users.Our the Focus group team extends a warm welcome to you, we hope that you will have a great time with us.
- Schedule: The session will be for 1 hour and it will have the below sessions
X 10AMY 10:30AM
Break 10:30AM to 10:45 AM
Z 10:45 AM to 11:15
4. Starting the Sessions & asking questions
Start the session with a quick self introduction & session objective introduction.Ask easy questions first, listen to the participants when they say,encourage them to participate in the discussion.Avoid participants from taking control of the situation in a professional manner, since not all the participants will be taking part actively so they can also get chance to contribute.5. Take notes & recordings
Take notes while participants are giving their ideas.You can go for recorded sessions with prior permissions form participants either in audio or visual.If you are going for such recording include a disclaimer that the recording is for getting the ideas in a clear manner so any important information is not missed.It will not be shared to third parties.
6. End the focus groups
When you have finished your focus group, thank the participants for taking part and leave a contact name and number in case they wish to follow up any of the issues that have been raised during the discussion.If possible provide them the summary of the report if they want through e-mail at later stages.In the end distribute token of thanks if you have planned for the focus group.
In this way a focus group is being conducted, there may be some variations depending from project to project requirements.