UX Capability presentation

How to prepare UX capability presentation for prospective clients?

A good UX capability presentation can make or break a new project & a prospective business partner so all business leaders should know the fine benchmarks for the presentation.The manner in which the slide is organised, the template used,the color scheme used etc should be chosen with care.Never choose the color scheme that may offend the client due to their cultural backgorunds.

First step: Find a suitable theme to be used in the presenatation.If you are using MS word 2007 then you can be a lucky as it asks for themes in the begining & even you can download the themes online when you are going to open a new ppt.Make sure the theme you selected matches the clients business,process,branding,project etc this will engage the client.

Second step: Once the slide theme is selected, work on the master slide.Include the client logo & your company logo on suitable places on the master slide.Include the slide number.The other things that can also go in are copyright information.

Third step: Work on the introduction slide.Mention your company's name in bold,the punch line & the name of the ppt.

Fourth step:Include some funny images & cartoons depecting the importnace of User Expereince.You can also include famous quotes on UX like.Design is not just what it looks like and feels like. Design is how it works
– Steve Jobs

Fifth step:Mention all the services your company offers in UX consulting on a sperate slide.

Sixth step:On a new slide state the services you will provide for the clients industry.In the consequite slides explain each service in detail.

Seventh step:Leverage technology slide, state how your service can help the client to leverage technology.

Eighth step: Schematic diagram of the methodology you follow in UX.Explain the methodolgy in detail.

Ninth step: Schematic diagram of UX models like garret, funnel of UX etc that you follow which will help the client's business.

Tenth step: Include case studies of previous projects with benefits & screen shots followed by way forward.Capability ppt needs a lot of work & care, i have only highlighted the major elements that are usually present in the ppt with there sequence.

In this way you can make a crisp & lucrative UX capability presentation for prospective clients.If you need any help & clarification please mail me: smartsanjaykumar@gmail.com

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